It's more important than ever to embrace digital innovation. Small business owners who don't embrace new technologies and trends will quickly fall behind their competition. Fortunately, there are a number of easy ways to get started with digital transformation. In this post from the Kaufman Chamber of Commerce, we'll discuss several options that can help you modernize your business and pave the way for expansion.
Up Your Marketing Game
Nowadays, it's not enough to simply have a website and a social media profile - you need to be proactive about driving traffic to your digital doorstep. The good news is there are a number of innovative digital marketing techniques that can help you grow your business. From Search Engine Optimization (SEO) to paid advertising, there are many ways to get your business in front of new eyes.
Perhaps the best place to start is by auditing your existing digital presence and looking for areas where you can improve. Once you have a solid foundation in place, you can start experimenting with different marketing techniques and tracking the results to see what works best for your business.
Time to Go Mobile
We know that everyone is glued to their mobile devices. That's why it's so important for businesses to have a presence on those devices. One of the best ways to do that is to create a mobile app. A well-designed app can improve customer engagement, increase brand awareness, and even boost sales. Don't have the time or resources to create an app? No problem! There are plenty of companies that specialize in app development and can create a robust app that fits your brand identity.
The Power of AI
Artificial intelligence (AI) is rapidly altering the business world. The Marketing Institute explains that businesses are seeing the most impact in AI's ability to help automate tasks. This frees up employees' time so they can focus on more value-added tasks that require human interaction and creative thinking. There are plenty of AI-powered tools on the market that can help with everything from customer service to accounting. If you have a manual task that feels outdated, there's likely an AI tool for it.
Join the Cloud
The cloud is quickly becoming the new normal for business operations. Moving your data and applications to the cloud has a number of benefits, including increased flexibility, scalability, and security. Not ready to make the switch? Many companies offer hybrid solutions that allow you to keep some data and applications on-premises while moving others to the cloud.
Find New Opportunities with Analytics
Data analytics is one of the most powerful tools businesses have at their disposal today. It allows you to track key performance indicators, understand customer behavior, and make better decisions about your marketing and products. And thanks to advances in technology, it's now easier than ever for small businesses to get started with data analytics. There are many affordable (and even free) data analytics tools available, such as Google Analytics and Tableau Public.
Work with IT Services
With technology constantly evolving, it can be hard for small businesses to keep up with all the latest changes. That's where IT services come in. They can manage all your tech needs so you can focus on what you do best: running your business. IT services can assist with everything from AI integration to cybersecurity to custom software design and more. And you don't necessarily have to bring in a full-service IT team. You can contract with outside services or even work with a group of IT freelancers.
Implement Cybersecurity Practices
As your business moves more of its processes into the digital realm, you will also need to increase your digital protection. Fortunately, there are cybersecurity companies who can help you protect your data using firewalls and dual-factor authentication, but you can also implement some daily practices on your own. Encourage your employees to password protect their files. PDFs are the easiest to secure, and you can quickly edit a PDF online using a free tool. When the file is ready to be sent or stored, they can encrypt it by finding Protect under the Tools menu. Then, there is an option to Encrypt, and then Encrypt with Password. Finishing these steps adds an extra layer of security to the file.
Use Tech to Build Your Business
Embracing digital innovation can do wonders for your business, from marketing to productivity. Plus, it can save you a lot of time, especially when you implement analytics to determine what you need to change and why. But don’t forget to put some cybersecurity measures in place to keep your business - and your customers - safe. In the end, you’ll be glad you embraced these innovative practices.
Grow your business by building relationships with other local entrepreneurs and accessing unique resources offered by the Kaufman Chamber of Commerce. Join us today!